CEO - Toya Counts

COO - Brian Counts

Hi, I'm Toya...

Welcome to Makin' It Counts!

I am your CEO and a dedicated and enthusiastic professional with 10+ years of financial experience seeking to further outreach in financial literacy and youth development in the Non-Profit arena. I hope to leverage my transferable skills and capabilities to positively contribute to our community by providing mini workshops, helping business leaders start and develop their businesss, moderating open discussion forums and inspiring the sparkle in our future leaders of tomorrow. We also offer additional services such as notary and business start up assistance.


  • Inventory Control Account Management Banking
  • Notary Public
  • Lending Specialist
  • Telecommunications Administrative Duty Report Generation
  • Insurance (claims)
  • Customer Relations & Sales (Retail/Call Center)
  • Team Leadership - Finances

My why:

I have 25 years of volunteer experience but my heart calls for the development of our community’s financial and educational health. Please see my page for services offered. Don't be shy, packages and plans can be customized. This non-profit was birthed out of a vision to help grow our community in financial literacy to fit all walks. I will forever give credit to Lynn Douglas, who helped inspire me for this particular cause. Even in her last weeks, she was of great assistance to me. Rest in heaven until we meet again! #yetiwilllynn


May 2023

Bachelor’s in Business Administration

Walden University

December 2014

A.A.S. Broadcast Production Technology

Central Carolina Community College - Sanford, NC

June 2008

High School Diploma

West Forsyth High School - Clemmons, NC


February 2023

Certificate in Women's Entrepreneurship

Cornell University

September 27, 2022

Notary Public

Cabarrus County

August 6, 2010

Television Production Certificate & Radio Production Certificate

Central Carolina Community College - Sanford, NC

Non Profit Experience

Thirsty Inc - Winston Salem, NC

Willow Valley Center for Nursing and

Healthcare Rehabilitation - Winston Salem. NC

Crowned - Greensboro, NC

Co- Advisor of the

Beta Omicron Sigma Philo Affiliates - Charlotte, NC

Hi, I'm B. Counts (Brian)...

Welcome to Makin' It Counts!

I am the COO & Toya's better half - I'd like to say! I assist my wife with our Non-Profit, Makin’ It Counts Advisory. My goal at Makin’ It Counts Advisory is to create sustainable life programs at a low cost to assist in outreach within financial literacy and youth development.


I am a Recruiter for a local Non-Profit. I have been in management, recruiting, training, and staffing for over 25 years with a large part of my experience coming as a Retail District Manager for a Fortune 500 company. My passion for helping others succeed and grow to be better individuals is what motivates me. I have hired and trained hundreds of associates in my career with many of them using my tutelage to get promoted to higher positions or transition on to other companies for better opportunities.

My why:

My reason for winning is my family. Life has a lot of twist and turns, but my priority and goal is to set my wife and children and beyond up for the sucess they deserve in the best way I can. My wife's passion is volunterring and community work so now that we are a team, we have a job to do! When not working I enjoy spending time with my wife Toya and our 4 children. Our family bowls in league, we love the beach, comedy and music!



June 2005

A.A.S. Business Administration

University of Phoenix - Tempe, AZ

June 1998

High School Diploma

Ewing High School - Ewing Township, NJ


April 2023

Wellness Recovery Action Planning

The Copeland Center - Charlotte, NC

How can we help you?

Woman Writing in Paper


Seminars & Workshops

Photo Of Person Using Laptop

Business Consultations


"Working with Sauntoya was a really great experience! She was very clear about everything that needed to be done, the steps that needed to be taken, and answered all of my questions in a thorough manner. She took a huge, stressful weight off of my shoulders when it came to registering my business, and got everything prepared for me which was incredibly helpful with my busy schedule. She’s kind, knowledgeable, and budget-friendly, and I would absolutely recommend collaborating with her on whatever your business needs. Thanks Toya!! "

***Check out her website: Jordan: Holistic Healer (

"Let it be known, 'Makin It Counts' offers great service!  Mrs. Counts provided very detailed and informative data.  She was very knowledgeable and shared a great amount of insight into starting a business, branding, networking, and so much more.  I would recommend her to any person interested in moving towards their goal in business.

Thank you, Toya. This was a great session. Looking forward to more"   

-Kim Guy

Business Owner/Writer/Organizer

Business or Party? All customizable...

T. Counts can help you with party decoreations as well!

What we do: balloon columns

  • Balloon & floral arches
  • Table set up
  • Small event decor

Makin' your payment ​count

*Tips & donations also accepted


Let's drive your business to success.

Follow us on:

Facebook -

Instagram - @makinitcounts1

Email Address

Phone Number